"The number of games the same time, to what income level, there are of course two sides agreed in the contract, otherwise EA will not give us the exclusive operator of the favorable conditions." E3 is the United States to participate in development of Yuet Yang Jing, chairman and CEO of the reporter says.
Recently, China has entered two years, has been "semi-concealed" the world's leading interactive entertainment software company Electronic Arts Inc. (hereinafter referred to as: EA) announced that, with the Guangdong Tian Yue strategic partnership, Tin Yuet made its online game products in China's exclusive rights to operate. - And this also means that the original luminous flux of CITIC Pacific's president, Tin Yuet-founder Yang Jing reappear.
During the interview, Yang said Beijing, Tin Yuet now created entirely from his personal funds, early in the game operator input to a 10 million yuan.
Blizzard than Ninetowns agent "World of Warcraft" paid 4,5 billion yuan, the game, "Johnson meat of your body," Gao De Ninetowns promising Blizzard "white workers" hidden dangers, the global market value of the highest Games EA, why is all their own products to the still in business during the Yuet exclusive carrier?
"EA Blizzard more attention than the Chinese market"
A few years ago, Ding Lei, founder of NetEase to the United States to learn from, in cooperation with the EA about the possibilities, it is very depressing to be the other side of "domestic piracy so much, how could the game to make money for the" A "kick" (Ding words) out, so Ding game soaring in NetEase, still adhere to "no door" principle.
Things have changed since October 2004 EA announced that it will set up R & D center in Shanghai, five years, plans to recruit 500 people since February this year, settled in their research and development studio in Shanghai's Zhangjiang High-tech Zone, EA is already in full swing in China a sign of offensive . - EA also said that in 2010 revenue from Asia, the game can reach one billion U.S. dollars.
With EA and Tin Yuet signed, EA's operating team also unveiled at the Guangzhou Tianhe Software Park - with its separated by a wall is Netease, Optic two major game manufacturers. EA confirmed that its operations teams are also being recruited in this war for talent "delicate" relationship, EA chairman with the Tin Yuet Yeung Jing said that the "will to comply with the rules of the industry, will open recruitment will not take the initiative to dig people. "
The same time, a reporter asked, "Blizzard and EA thought in China," not the same time, Yang said Beijing, "EA even more attention to the Chinese market, Blizzard just took Hans 'Warcraft' over, and EA set up R & D in China studio, will be putting in a lot of manpower and financial resources, localization of the game. "
The EA's choice of Tin Yuet Estate, after a great extent is the basis for cooperative engagement on both sides, past president Yang Jing as luminous when the two had the cooperation of casual games platform POGO been approached, the industry also has been reported that EA may acquire luminous flux, or both joint venture, EA injection of not less than 500 million U.S. dollars, but Yang Jing level of cooperation between the two sides in the capital, the news has been called "rumors."
"Policy of concessions we are soiled with NetEase's Light"
Yang Jing, but also acknowledged that the future of the Tin Yuet Estate Agent EA game, its the same time online, what level of revenue, EA and Tin Yuet Estate and both sides have agreed in the contract, "and the reason for all of our games exclusive operating conditions and because EA wants its carriers to focus on, and we will put a good addition to the type of game operations, and then touched upon other areas. "
It is understood that Yuet cooperation with EA, the first launch will be the EA's casual game platform POGO (www.pogo.com) the game platform is in the North American total of 140 million paying subscribers, is ranked first game in North America platform. The number of players for the attention of "FIFA" Online, "We are crashing, but specifically what time to publish, not be disclosed."
The same time, industry sources said the EA selection Guangdong Tian Yue, and the operations teams settled down in Guangzhou, one of the important reasons, but also because the Guangzhou municipal government on tax and other policy level on the online game company, more and more concessions But the Shanghai and Chengdu have been there for the game's first regional preferential policies, which Yang Jing said, "This is soiled with NetEase's light, after they have been on the preferential policies regarding the requirements of the Guangzhou Municipal Government for the proposed . "
"1 million initial investment has been enough"
Recently, join online games Shi Yuzhu has promise to "do not have a million play online games," In the interview, Yang said Beijing, Tin Yuet now created entirely from his personal funds, while the game is put into operation early as 1 million yuan.
"We are not involved in research and development company in addition to outside, and the different role-playing game, full of casual games is also a hot item, not up against the hundreds of thousands of users, from closed beta to open beta, then a formal operation , we can develop to form a loop through the rolling money chain. "
Looking back to the past, their history in the luminous flux of the practitioners, Yang Jing, said, "can only play 60 minutes," one of its experience can not be too confident: "A lot is not a game industry companies - also including the luminous flux, see the Web game to make money, to vote on, and the most terrible, is not the first war is not successful, but achieved little success after the rush to expand into, and not understand the game industry is still very deep water. In fact, the law of the industry, is worthy of our earnest study. "
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